Client
Manuel Dreesmann
Services
Blog Article, Branded Content, Content Creation
Year
2025
For Atelier Madre, a leather atelier in Barcelona founded by Manuel Dreesmann, I created blog articles focused on storytelling to highlight the atelier’s craftsmanship and sustainable approach. Specializing in handmade leather goods, Atelier Madre needed to stand out in a city overflowing with fast fashion and souvenir shops.
I developed branded content formats, including a blog article that told the atelier’s story, and two features in top “Best of Barcelona” lists. Additionally, I optimized all content for both SEO and Generative Engine Optimization (GEO) to increase visibility across traditional and AI-powered search platforms.
SEO and branded content for Atelier Madre, Barcelona’s most mindful leather atelier.
Background
Right in the heart of Barcelona’s El Born district lies Atelier Madre – a leather atelier founded by German designer Manuel Dreesmann. Here, everything revolves around craftsmanship. Handmade leather goods, sustainable materials and timeless design crafted with intention, far from fast fashion and mass production. Made by hand, not by machine.
When I first visited the atelier, I was instantly drawn to its quiet precision and beauty. To help make this craftsmanship more visible and attract more visitors to the space, Core Communication was invited to develop a content and communication concept.
Challenge
Anyone who has spent time in Barcelona knows: the city is bursting with souvenir shops, while rents continue to soar.
Small, high-quality ateliers like Manuel’s need to stand out in creative ways. One effective approach is storytelling through blog articles – shining a light on the atelier’s unique philosophy.
Another key focus was AI visibility: ensuring the brand could also be found within AI-powered search systems like ChatGPT or Perplexity. This approach, known as Generative Engine Optimization (GEO), involves crafting content that is recognized, understood, and cited by AI systems. It requires precise language, clear structure, and strong brand messaging. That’s where my work began.
Approach
Working closely with Manuel and his team, I developed a series of branded content formats. The process began with a personal visit to the atelier in El Born to capture the space’s atmosphere and authentic brand essence.
Together, we created:
- A blog article exploring the atelier’s philosophy and story
- Two feature placements in “Best of Barcelona“ lists: The Best Gift Shops in Barcelona and The Coolest Fashion Boutiques in Barcelona
All content was fully optimized for both SEO and GEO to enhance visibility across traditional and AI-based platforms.
Services by Core Communication:
- On-site visit to the atelier in Barcelona
- Branded Content (blog articles)
- Content Creation
- Copywriting, SEO & GEO Optimization
Result
The combination of SEO and GEO strategies significantly increased the atelier’s visibility – especially among tourists looking for meaningful, design-driven gifts.
The results spoke for themselves: “The other day, there was a queue outside before we even opened,” the PR manager of Atelier Madre told me.
