Client
Günther Krabenhöft
Services
PR, Sponsorship, Event Management, Project Management
Year
2022
For Günther Krabbenhöft’s 77th birthday, I orchestrated a truly unforgettable rooftop celebration under the motto “Give Love Back”. Known as the “hipster grandpa,” Günther is a media icon, influencer, and bestselling author, and the event aimed to reflect his spirit within Berlin’s nightlife.
The challenge was to create a premium event with nearly no budget, ensuring an unforgettable experience for 90 guests. From securing sponsorships, managing PR, and designing a press kit to coordinating artists, sponsors, and service providers, the event was meticulously planned and executed. On the day, I managed all event production on-site, ensuring seamless coordination across the board.
Background
In Berlin and beyond, Günther Krabbenhöft is known as a true style icon. Someone who proves that age has nothing to do with standing still. When people talk about the “hipster grandpa”, they mean Günther. He’s as much at home in Berlin’s nightlife as he is in the media as a bestselling author, influencer, and brand ambassador for major companies.
For his 77th birthday, it was time to give something back: Give Love Back.
The idea? An unforgettable rooftop celebration with an exclusive guest list, live performances, catering, and DJ sets. All overlooking Berlin’s skyline.
Challenge
The biggest challenge was creating a premium event with almost no budget, while ensuring that 90 guests had an incredible night. The expectations were high: an outstanding location, well-known guests, live acts, and a seamless event flow.
Approach
Together with my team – the so-called “Give Love Back” committee – I developed a full PR and sponsorship strategy.
The first step was designing a press kit to approach artists and potential media partners, followed by targeted sponsorship outreach, particularly to beverage brands.
In parallel, I created newsletters, managed invitations, and coordinated all parties involved: the venue, artists, sponsors, service providers, guests, three photographers, and a team of volunteers. On the event day, I managed the entire production on-site, overseeing all schedules, ensuring smooth coordination, and supporting the artists throughout the evening.
After the event, I handled the follow-up communication, including personalized thank-you notes, coordination of photo shoots with Günther and the sponsors, and delivery of image material as part of the appreciation campaign.
Services by Core Communication:
- Event & project management
- Sponsorship acquisition
- PR & press materials
- Newsletter design & distribution
- Guest and invitation management
Result
Günther’s 77th birthday on June 27 became an unforgettable success.
Despite a minimal budget, the evening turned into a heartfelt celebration made possible by generous supporters and sponsors.
The motto “Give Love Back” wasn’t just a title. It became the spirit of the entire night.
The result: a night full of emotion, music, and love. One that moved Günther to tears and will be remembered for a long time.
